Discover the joy of Hamleys


Hamley’s was the dream of William Hamley – a young boy from Cornwall who wanted to build the best toy shop in the world.

In 1760, he set about this task and established Noah’s Ark in central London, but by 1881 the shop was so popular that the whole operation was relocated to Regent Street.

Over the years, Hamley’s has expanded into the building next door and now offers seven floors filled with traditional and cutting-edge toys – providing jobs to some 335 people. However, it is more than just a toy shop and visitors can expect to see a whole host of entertainment while looking at the products on sale.

Opening hours

The store is open Monday to Friday from 10am to 9pm. On Saturdays it opens at 9.30am to 9pm, while Sunday the doors open 12pm to 6pm.

Hamley’s only closes for Easter Sunday, Christmas Day and New Year’s Day.

Look out for special events

Every month, London’s Hamley’s holds special themed events instore that provide great fun for children and adults.

In April, the toy store will be holding some fab remote control toy activities, including the Hamley’s Pit Stop Challenge, the Wall Rider Time Trial and the Turbo Twist.

Visitors to the store will also be able to enter a competition to win a remote control toy bundle.

April will also include a visit from characters from the Angry Bird game. Ahead of the release of the first Angry Bird Movie, fans will be able to meet the famous characters and have their picture taken with them on April 4th.

Birthday coming up?

Hamley’s also makes a great party destination and holds special themed events throughout the year from January to November.

Each party package lasts two hours and includes exclusive hire of the Hamley’s party room, themed helpers, sticker and balloons, birthday cake, party food and bag, as well as a special gift for the birthday child.

Getting there

Hamley’s can be found at:

188-196 Regent Street, W1B 5BT, London

The nearest London Underground stations are Oxford Circus, Piccadilly Circus and Tottenham Court Road.

If you prefer to travel by car, then the closest car parking can be found at:

Brewer Street (W1F 0LA)

Grosvenor Hill (W1K 3QQ)

Sanderson House (W1T 3NG)